For text on brochure:
FRONT COVER: (Far right of first page)Catchy Hook/ Headline that gets to the ICP/ DCT.
Inside Flap: (Far left of first page)
Before/After photo. 90 second story.
Back Cover: (Middle of first page)
Call to Action - Book a time. Send to website.
INSIDE ('brochure2'):
ICP subpoints. (ie. Look familiar?)
DCT subpoints (ie. What if ? )
Power Statement/ Photo/ Bio. / Call to Action.