This is a possibility but only one person that is a 6 figure health coach and already has a proven funnel have we turned that evergreen. This is the test case I mentioned at Phase 2 of the video retreat which you may not have seen. But in this case now she can spend thousands in ad spend to increase awareness and increase registrants to 5 day challenge and fill her calendar.
There are 2 types of awareness.
Organic awareness.- where everyone starts. Not scaleable. But allows for a lean start up.
Paid awareness. - Scaleable. But costs $$$$ and requires a proven funnel. You must know EXACTLY how many people in your funnel lead to Call 1s to Call 2s to Clients so you can ensure your CPA (Cost Per Acquisition of a client) is acceptable so you don't bankrupt yourself.
Great news with our biz plans and format and programs, all of our Awakened Healers that have reached six and multiple six figures have done that WITHOUT paid awareness. So this is great news. BUT eventually I want all of you to be able to shift over to scaleable paid awareness ... but lots of ducks to get in a row before then.
BUT this 5 day challenge IS something that could be switched to evergreen and CAN lead to a client.
BUT there is no shortcut around Awareness.
So even if this is evergreen. YOU still have to promote it ... all the time somehow. A landing page or a website sitting somewhere does nothing to have people actually join. So easier to focus on 1 or a few challenges and drum up excitement for them organically periodically. If something is ALWAYS available people ignore it. (If a sale is always on it is no longer a big deal. No urgency.)
It is the DEADLINE to enrol. And the short 5 Days that has people do it.
When you run ads to it in an evergreen way ... it comes across someone's newsfeed once ... and they don't know if they will ever see it again. They have to get in NOW. So that is why evergreen works for paid awareness. It is also why I am teaching 5 day challenge funnels as it is hands down the BEST way I've seen to book your calendars up and get to know your numbers. But then later (once you are a six figure health coach or have repeated ways to be solid on the basics .... ie. you with absolute precision your closing ratio of Call #2s then you are ready for ads. Then for sure you are ready for evergreen. Now you COULD be ready for evergreen sooner BUT ... HOW are you going to DRIVE TRAFFIC everyday to that landing page to have people enrol?
There are ways and most of our six figure health coaches stumble on one over the course of the year.
BUT 4 - 6 well planned challenges a year are easier to promote than something that someone could always do anytime. But you could. Then it would be like a starter kit or a book or VSL. You could put a link in your bio etc. But you still need a way to drive traffic. Eventually ads are going to be great. But you don't want to spend thousands of dollars to fill your calendar only to realize you aren't solid on how to do a call #2 and aren't getting clients.