Mallorie's Setup
1. I do not really have a private personal fb group. (Well sort of I do as I have one I post photos with close family). But that doesn't have anything to do with my biz. I do have one with my husband where I keep posts, images, videos, quotes, etc. for later or to see what images would look like when posted publicly, etc.
2. I have my personal public FB timeline which is a reflection of ME (my personal and my professional interests) https://www.facebook.com/shaunna.menard
- This one has the MOST interactions.
- This would be the primary one to use if you are using FB.
- This is where you will attract the most leads (your warm market)
3. I do have a BIZ FB PAGE but really only because you need a biz Page to run paid FB ads. https://www.facebook.com/TheHealthProfessionalAcademy
- But on a biz page nowadays it does NOT get organic traffic ... so they are encouraging you to pay for ads. Which is why I mainly focus on my personal timeline instead of the biz page because the message I share is part of who I am.
4. I do have a PUBLIC FB GROUP for people who are interested in my topic. THIS is the most important one for people when they are getting started.
Here is a current one I have: https://www.facebook.com/groups/293691427998919
- This is a great place to offer free value to people who are interested in your topic
- An opportunity for them to get to know, like and trust you
- An opportunity for them to stay connected with you so that if and when they are ready to address the ICP then it is easy for them to connect with you
- You can teach (webinars, etc.) but the difference between this and your paid group is there is NO COACHING in this group.
- This is your "POND" you create that you can "FISH IN"
5. You may also have a CLIENT FB GROUP. This one you would keep private. I use Basecamp instead for this.