Email Deliverability and Email Compliance for Google and Yahoo's Email Sending Requirements
From February 2024 onwards, Google and Yahoo are making it necessary for email senders to use email authentication, and there are also some important policy changes related to consent and engagement. If senders don't follow these rules, their emails might be delayed, blocked, or marked as spam.
Follow this checklist to make sure you meet the new sender requirements set by both Google and Yahoo.
1. Branded Sending Domain
You will already have a branded sending domain in your account that we set up for you when we build your funnel. ✅
2. Establish DMARC Email Authentication for Your Sending Domain
If you lack a DMARC record, add one to your DNS. To check, use Dmarcian for free.
Implementation Steps:
1. Visit your DNS hosting provider (domain.com) and create a TXT DNS record.
2. Choose TXT as the record type.
3. Set the host value as ' _DMARC ' Adjust if needed, ensuring it includes your domain (e.g., '_dmarc.yourwebsitedomain.com').
4. Craft your DMARC record and add it to the DNS TXT value. A basic DMARC record looks like: ' v=DMARC1; p=none; '.
5. Save/submit and verify the correct addition of your DMARC record in DNS.
3. Ensure Brand Consistency with "Send From" email address
Align your "send from" address with your branded domain for a cohesive and recognizable email identity.
To align with DMARC standards, your "from" address domain must match the root domain of your branded sending domain.
For example, if your branded sending domain is "email.yourwebsitedomain.com," the corresponding root domain is "yourwebsitedomain.com"
Thus, using "hello@yourwebsitedomain.com" or "sarah@yourwebsitedomain.com" as your "send from" address maintains alignment with the root domain.
Double-check all "send from" addresses in your workflow automation emails to ensure alignment.
If you do not have an email that matches the root domain, you can easily set up a Google Workspace email in domain.com and use that email and your "send from" address.
4. Avoid Gmail and Yahoo "Send From" emails addresses
Don't send emails claiming to be from 'example@gmail.com' or 'example@yahoo.com'.
5. Make it easy to Unsubscribe
Make it really easy for people to unsubscribe if someone doesn't want the emails anymore.
Ensure the setting to automatically include an unsubscribe link in the footer of all your emails is turned on in the Business Profile Settings.
6. Don't Spam People
Make Sure People Want Your Emails: Just like you wouldn't want a stranger in your home without permission, it's not cool to send emails without permission either. Always make sure that people actually want to get emails from you.
If too many people complain about your emails being spam (like 3 out of every 1,000), it can cause problems. Your emails might get delayed, end up in the spam folder, or not get delivered at all.
Only send emails to people who have opted in to receive messages from you or who are expecting to receive messages from you.