I am now working on the Workshop and Weave modules.
Context example: So if my IC is a stressed out teacher with IBS and I am approaching a gym, for example, to run a workshop.
Am I targeting in my talk/title, 'teachers with IBS' (which might eliminate many of their clients) or just focusing on anyone with gut issues?
My 5 day challenging is titled Healthy, Happy Gut....so no real mention of IBS at the time I created it then--just giving some basic health strategies for improving your gut health. Thanks, in advance for your direction!
Answer:
Your workshop topic will be about how to have a healthy, happy gut and why that matters. (although you will have a better "hook" title than that) This will resonate with your audience. Be as specific as you can that still resonates with (not alienates) your audience. (ie. if they were teachers, I would say that, or if it was a women's group, I might emphasize that.)
But it is about "gut health" and not just "health".
Topic is "niche" but often slightly more general than your power statement.
But in the workshop slides you will share your Power Statement which includes teachers with IBS and your 90 Second story/ Case Study which is also about a teacher with IBS but also many other great super specific niche aspects that you might not even think about but will resonate with people in your audience ... ie. being American, woman, brunette, etc etc etc.
Power Statement and your 90 Second story/ Case Study in your workshops will be the super specific niche. ie. teacher with IBS