Keep it SIMPLE. Less is more. Focus on increasing "engagement".
Ask them questions. Have them comment (introduce themselves) and like 3 other people's comments each day. . If THEY comment, THEY will see the content in this group.β
I am in hundreds of groups and I never see anything anyone posts in these groups because I never comment or post in them. The few that I post in on occasion, are the only ones I see.
So by having them answer a question they can answer, like "What is your name and where are you from?" or even "Post a photo of your favourite hobbie (or pet)." etc. ... then if THEYΒ comment, when YOU post in future, they will actually see it.π
The content for the challenge should be primarily IN THE VIDEO. You are correct in assuming that less is more. Occasionally it is easier to post a pdf of some resource in group rather than video.
BUT the ONLY reason to have this challenge is just to BOOK a CALL #1.
If they ask ANY questions, say "Great question, let's hop on a call." Β π₯°π
If there is too much info it can be overwhelming and there is less reason for them to "hop on a call."Β