There is CONTENT and then PRESENTATION to consider
CONTENT
INTRO THIRD: ( ie. 10 min of 30 min. workshop)
(Tell them what you're going to tell them)
Hook to the end. Why "the problem is a problem" and the problem with not solving the problem
What they will learn - bullet points
Your Story briefly as it relates to the problem and how you discovered the DCT. Include power statement. (Your 90 Second Story from your website or from that W & F Module works here)
MIDDLE THIRD: ( ie. 10 min of 30 min. workshop) - TEACH
(Tell them)
For example, Teach either:
a. briefly all of the steps of your signature program or
b. 1 step in detail or
c. 3 steps or 3 pitfalls or 3 secrets or
d. 7 tips etc.
FINAL THIRD: ( ie. 10 min of 30 min. workshop) - CLOSE CTA: (CALL TO ACTION)(Tell them what you told them)
1. SUMMARIZE. Why "the problem is a problem" and steps you’ve covered/
2. The challenges to solving the problem/ ie. pitfalls they may run into on their own.
3. ONE Call to Action: ie. Invite to ... Free call/ Free starter kit / Free book etc.
OR >>>>
You could turn your starter kit into a presentation.
Do your intro. Then ask questions of starter kit. Discuss answers. Share 8 tips and expand and them most important is the close at the end where you say something like >>>
So I know this is a lot of information and we have just barely touched the surface. It is one thing to to say (eat more vegetables, get rid of toxins and get a good night's sleep ...)
and it is totally another thing to actually do them. Plus each of us is unique. We have different (food intolerances and preferences and conditions/circumstances.) and you may have questions that you may not feel comfortable sharing in this public forum.
Invite:
...So I just opened up a few spots on my calendar just for you. We can look at YOU and some of the unique factors as it pertains to you and you can ask me any questions in confidence at that time that you like. And we can customize this information for you.
This opportunity just applies now - so I have some times on POST IT NOTES at the back of the room - and feel free to book a time. (Have less spots available than people but have back up spots you can open up. Have a sign up sheet also with those spots so you know WHO is at what time. I've spoken about this often on calls, but let me know if you have never heard me say this before). You can let them know .... spaces are limited however so you'll want to book it now. But I am happy to dive in and and customize this information for you. Any questions now??