Avoid saying “I offer a fee call” or “discovery call” …. People know that is code for “sales call” even if it isn’t ( ie. no sales on call 1) - but saying this destroys curiosity and urgency and doesn’t speak to the ICP /DCT.
Instead … structure the talk in a way that shares info in a way they’ve never heard before. Share case studies and testimonials … and have the talk structured so they rush up to you and say “Do that for me please! “ 😃🙏😃
Then you just say - sure let’s hop on a call.
So you can do the bookmark thing but it will only work if there is a good reason to do so.
What I would do is set up for a free 5 Day Challenge / Detox for the week following the talk and have people register for the detox … where you will walk them through for free everything you just taught them.
So they join the fb group and then they book a quick call to be sure you are aware of any allergies, intolerances, mobility limitations that might affect their experience. (Voila call 1 booked😃) They can do that right there. This is where a flyer about the free challenge with QR code is handy … hand out at end with bookmark with qr to your calendar.
Limited spots. First come first serve. We start Monday.
Now we have urgency and scarcity. ❤️😃🙌💯