Dr Shaunna shares her answer in this video. Additionally, create some promo materials to promote your challenge from the templates in Fill Your Funnel .
People have used the social media post and posted it to insta and fb.
Then you can create the flyer and put it up in places in your area - ie. yoga studio, your chiropractor's office, your friend's hair salon. Where to put it up varies and is not always appropriate everywhere for every niche.
The marketing copy on these posts and on the flyers is designed to attract BUT if no one sees it or if it is placed somewhere that it is not allowed, etc. THAT is going to be the primary factor that affects your success.
Regardless of the business you are in there are only 2 forms of Awareness:
Paid and Organic.
Paid is nice in that you can throw money at this and get people to register.
TheΒ downside of paid is itΒ costs A LOT (like many thousands a lot) and IF you are just starting out and IF you do not have a proven funnel that you have plugged up the leaks on, that is a fast way to bankrupt yourself. I am a big believer of the LEAN START UP - keeping the costs as low as humanely possible to get up and running (but without sacrificing anything essential)
So everyone always starts with organic- AND all of our six and multiple six figure health coaches have done this all with organic awareness - no paid ads. So you don't 'have' to ever do paid ads, but then you are spending money to have someone else spend their time to babysit the ads.
Organic is nice because we don't need a bunch of money to get lift off.
The downside of organic is it is going to cost our time and energy instead of our money. But having tools - like a niche, attractive power statement, funnels, workshops, 5 day challenges where you can share your powerful message and mission and a proven process of the Call 1/2 (Loving Invitation Call) really helps improve the numbers such that you don't necessarily need to get in front of tens of thousands of people like with cold market ads ... you can get in front of warm market communities and friends that you can serve and help in a fun, free, light way of offering a free challenge. And a few people (not all) ... a few people will actually have a problem and want your help ... and they may bring some friends.
There unfortunately is no shortcut around direct organic outreach to start. Man if there was ... how awesome would that be. But none of us likes "hunting" for people to help - so don't. Instead TEACH - Give generously. Share your mission. Share your tips with as many people you possibly can. ie. invite people to your 5 day challenge.
Consider this first one as a dress rehearsal. It is a lot to wrap your head around. (Having said that many people have the most people join their first one). Your enthusiasm is what is most attractive.
Once you have your 5 day funnel though, you can rinse and repeat. ππ₯³
Then you can start to layer events and be strategic.
For example, you could do a workshop at a yoga studio or clinic during your PROMO week and then invite everyone at the end to join your 5 day challenge.
But for most people it is enough to get that challenge up and running and then once they've done it once or twice ... they can ask themselves the 3 questions I always have you ask:
1. What went well?
2. How can I make it even better?
3. What would I do differently next time?