The beauty of 5 day challenges is you can run them as often as you like. β
Yes. Change dates (instructions in modules)
HOWEVER, logistically you need AT LEAST 1 month between that allows you at least 2 weeks to promote (assuming you have updated dates and all is set to rinse and repeat.
At least 1 week to do Call #1s.
At least 1 week to do Call #2s.
At least 1 week to do actual challenge itself.
So the tightest you could possibly do is monthly. HOWEVER, that may not be your best frequency. Far better to spend more time and energy promoting ONE challenge and drive everyone you meet to that one challenge (quarterly/seasonally/ or every other month) so you are leveraging your time.
Try to get 80 people in your challenge ... and then block that week before the challenge to do as many 15 min. call #1s as possible ... let's say 60 .
So for 60 call Call #1s you'll need 9 hours to do 60 X 15 min. calls
Then let's say 50 of them show up to Call #2 (which might require 2- 3 weeks to get to everyone)
and let's say 40 of them you offer your program to ... following our THPA Sales System - you can expect to get 10 clients from that challenge. πππ₯³ππβ
Let's say you do that challenge 4 x a year (get 80 people in your challenge every quarter) ...
and you follow our THPA Biz model ... you would be at 40 clients in the year .... and at beginning prices/offering. Even if you never increased your price you would be at $200K/ year and with a whoosh like that I would do weekly FE group with 3 x 1:1 as outlined in format.
So 2 hours/ week in weekly group call for FE and BE ....
and 10 people at a time in FE getting 3 calls in 3 months ... so 1 call a month. So 10 hours/ month ... so about 2.5 hours/ week...
for a total of 4.5 coaching hours / week to help transform 10 people/ quarter (40 / year) ... and earn $200K!
BUT ALSO ... having that important time set aside to do Call #1s and 2s ... that will be 2-4 weeks / challenge to do that right.
Most people set aside time for imaginary "phantom clients" they don't have but make zero time for the important work (LWL funnel/ Promo/ Call 1/2) that actually lead to the clients.
I had someone say they only had time in their busy schedule for 5 clients ... so had no time to book call #1s .... see how that makes no sense?
So ... Rather than just running challenges for the sake of running challenges... the frequency will be determined by how EFFECTIVE THEY ARE.
So if one challenge leads to 20 clients - do one a year.
If one challenge leads to 5 clients - do 4 a year.
If one challenge leads to 2- 3 clients - do them every other month.
If your first challenge led to 0 clients - that is 100% NORMAL.
So then instead of giving up and doing another first that will also be guaranteed to be wonky ... do this SAME THING over and over until you IMPROVE the efficacy.
Ask yourself:
1. What went well?
2. How can I make it even better?
3. What would I do differently next time?
Track your numbers. So if you look at your quarterly goals ... work backwards to determine how many call 1s you need to have to have that many clients. Then look at how many people do you need to register for your event to get that many call 1s that lead to that many clients.
THEN look at how long do you require to fill your challenge (fill your funnel) with that number of people.
So the frequency depends on well you are able to promote your funnel and if you want to run lots of little ones (but you still have to block off time for call 1s/2s) or a few big ones. Both are right answers.
Almost everyone could use more time between challenges to PROMOTE and get the word out.