GRADUATION DATE is set 14 weeks in the future from enrolment so that there is a 2 week buffer in case they or you travel, or it is over a holiday etc. But set a DEFINITE END DATE.
- For most Awakened Healers, they are working 1:1 and so they do not need to worry about coordinating graduation dates. It is just your module 11.
- But if you have multiple people and you are doing group calls and you want to coordinate the graduation celebration, then the graduation date would be set by you on say the last Friday of each month. And then when people enrol, they would be in the COHORT that graduates on the Friday that is 12 - 16 weeks in the future. This way everyone has 12 weeks in your 12 week program. But some will have just missed the previous month's graduation, so they are in the next one that is 16 weeks from their enrolment. Everyone always has the 12 calls - access to the same material, so it is always fair.
The challenge of a COHORT GRADUATION is:
It requires a steady stream of multiple clients per month and that generally takes some time.
Normally in a 1:1 session you would have invited someone to BE program in module 10, and they may have questions to clarify before module 12 or they may in fact pay at module 11 graduation and dive right into the BE in module 12. If you have a group - "selling" the BE is A LOT harder and is a different skill set. And all it takes is one negative person or one with false confidence to bring your conversions to zero. One of our clients liked our group graduations and wanted to replicate it with her 3 clients she had that would be finishing at the same time. She wanted to do it in person with them. One was verbally IN. One was almost certainly out. One was on the fence. I strongly discouraged the group party. BUT she went forward with it - and none of them came in. The dominant one that was out - wants to feel like they are making the right decision (staying in their comfort zone) and tries to justify by having everyone stay (stuck) with her. The whole "crabs in a bucket" thing. Someone who does not want to move forward, generally does not want to see others get ahead and is looking to justify their decision.
Having said that, I've seen it go the other way too. We had 5 out of 6 who were IN on continuing, and the sixth got swept up in it as they did not want to be the only one left out.
But in general, I prefer these conversations to be private so that people can make a clear decision. And the risk of "one nervous apple" spoiling the whole bunch is not a risk that you want to enter into lightly.
The advantage of a COHORT GRADUATION is:
If you have a lot of clients this saves time and makes sense if you are at the point of doing group calls
It creates community.
And you can do a private invitation to BE and keep that out of the celebration as much as possible, while still respecting the deadline of midnight graduation (or module 12 or week 14) to continue.
The more time they have to decide the less likely they will continue. "Time kills all deals."