What will be your CTA from this "VSL" ?
Step 1: Do your VSL/workshop hybrid
- a 'true" VSL (the 18 modules version) is more hard core driving them to book a call to work with you for 90 days in your program. Direct CTA is "book a call"
- the "hybrid/ workshop" version that gets you over 80 % there with less than 20 % of the time is the way we leveraged Grace's workshop. CTA is to join free 5 day challenge (which then secondarily has them book a call)
Both are right answers but it depends on where you are at and your numbers. But you wouldn't want to post an evergreen link to a hybrid version and drive people to a 5 day challenge that is over. But also no one is really going to join your challenge or book a call just because you post a link.
There is crossover between these 2 presentations and you can choose "an alternate ending" for different purposes. (clone your slides and change the CTA)
Step 2: Ideally leverage by using VSL/workshop drive traffic to next 5 day challenge as this has been leading to most call #1s
- best way to leverage is to book call #1s >>> clients
Step 3: Repurpose VSL that has PROVEN to convert to calls to clients such that you know your numbers ( often from giving additional live workshops and tracking numbers) ...
Then you would put this on a landing page as a lead magnet and create a FUNNEL behind it.
- without an OPT IN - you won't know who saw it
- without THANK YOU video - there is no encouragement to actually book a call (unlike when it is live and they do that on the zoom in the chat)
- without a LANDING PAGE there is no easy button to book a call
- without a FOLLOW UP EMAIL AUTORESPONDER sequence you are missing out on prospects that didn't book in the first moment
- in short, the reason we don't just post the 5 day challenge videos online instead of having them register and opt in to the funnel, is they would not book a call and we don't actually have a lead magnet.
- This is why we do funnels. Since we did the work of the first 2 funnels for people they don't necessarily realize the critical role that plays in actually having people book the call.
- This is all doable and you can add a PROVEN VSL to your website ... but you will want to direct traffic to the funnel behind it so that it actually leads to booked calls. ✅
HOWEVER, what you could do is invite EVERYONE ( email, FB, IG etc.) to your next LIVE WORKSHOP(vsl) ... record it (your best version) and post link to book a call live in zoom chat. You COULD send the recording to those who either registered (eventbrite or FB event or verbally/digitally told you they wanted to come ) ... and then THESE people that you do know watched it ... COULD book a call.
But to clarify -
the value of a 9 word email is that there is NOTHING else in it. Otherwise it will NOT work. It is deliberately short and begs them to reply "Ya. why?"
Just posting a link to it on your FB/ IG/website will not lead to booked calls (but wouldn't that be awesome if it actually did? Gosh, life would be so much easier if we could just post a link to our calendar even and people would just book it. BUT I have not seen that ever be the case. I had a link to my calendar on FB and on my website for YEARS and not one person ever booked.(unless I told them to go use that link to book after speaking with them) Now it is possible that you could have SUCH a wowsa VSL (more like the 18 module version) that people would be climbing over everyone to get to you and would book a call ,... but even still without urgency or scarcity (if it is just posted on sites, you are definitely missing these powerful factors) this is not being leveraged.
Do not spend "a little" on advertising. Better to just have a nice dinner. Boosting posts has never led to a call or client in my experience or anyone I have ever worked with or connected with.
Best to do the VSL - test it. Optimize it. Know your numbers.
Once you have optimized so that you know exactly how many calls and how many clients you get when X number of people register for that VSL ... until then, do not spend a penny on any advertising. You must know your numbers. And boosting does not work. You want a coordinated plan. I have not seen 'spending a little' on advertising ever work. I have seen spending a ton on advertising work extremely well .. but you want to make sure what you are driving traffic to is a proven winner and you know your numbers.