Do your best to get a thousand people to register and then when you have 5, you will be ecstatic. Sort of exaggerating - but not as much as you think.
Almost no one promotes enough - but consider this first one as a 'dress rehearsal'.
When I used to have 30 - 50 people at my house for a wellness workshop - I invited 300 people to my living room!! When others tried - they'd invite 10 people and were upset when they had 0-1 show up.
You want to have 40 leads register for your challenge ... to make about 4 offers on sales calls to have 1 client.
To have those 40 leads ... you want to get in front of "other people's audience" because if you look at the numbers ...
you want 4000 people to become aware of you
to get 1% to optin to your lead magnet = 40 people
to get 10% to get on calls so you can invite 4 people on a call 2
to get 25% conversion to get that 1 client.
Now if you have a WARM/HOT market of people that already know, like and trust you - they were your students or colleagues or friends .... you might be able to get MORE show up and MORE say yes to your offer.
This is where doing a workshop in front of 16 people during your promo week to someone else's existing audience. (like Krista did at the Vitamin Store) ... where you let people know of your free challenge the following week can lead to 90% + conversion to opt in (instead of 1%) so 14 register and if they've already seen you in person and you are now credible, etc.. you can get more than 10 % to show up on calls sometimes 85% so it is 12 people and let's say you offer to 75% and so it is 9 you make an offer to ... and let's say because this is an audience that is really wanting to solve this problem and you've followed the Call1/2 process and so instead of 25% conversion, you have a 66% conversion and you have 6 clients.
So the take home messages are:
1. PROMOTE. PROMOTE. PROMOTE. (no one has ever done too much)
2. Get in front of "other people's audience" ie. Increase Awareness - "top of funnel" (flyers at the yoga studio, workshop at hair salon, calls to friends and family, videos, speak to the car dealership for a wellness lunch and learn, etc etc. etc. )
3. Increase your nurturing skills through all phases of your funnel to increase conversion rates beyond industry standards so that you do not require as many people to become aware of you to have that result in a client. We will never have a 100% of people who become aware of you become your client but we keep moving in that direction.
Imagine you were getting married and had to invite 100 people to the wedding. People fill that list really fast.
So who do you know who has the problem you solve and would like the result you deliver? Reach out and let them know about this fun, free challenge you are running. (You are not trying to get clients here. You are trying to increase awareness and leads. Most people will just get your free stuff. 99% will just get your free stuff. So don't worry about selling to your friends. You are never selling anything. Only if they are begging you to help them do you even talk about your program. )