At IIN we learn about secondary food = food. But also Primary food = career, activity relationships and spirituality.
All of these constitute health. (There are obviously more problems than this but this will give you idea of specific problems - that we can make even more specific.)
ie. I need to lose weight/ belly fat
Could be even more specific:
I need to lose {BABY} weight so I get my sexy back/ fit into my work clothes/ etc.
ie. I need to get pregnant.
I need to get pregnant {AND STAY ON PARTNER TRACK AT THE LAW FIRM.}
ie. I need to stop fighting with my husband.
I need to stop fighting with my husband {ABOUT BEING AT THE GOLF COURSE ALL THE TIME}. (ideal client is a golf widow and we know where to find her)
I need to physically feel better/Overcome specific illness.
ie. I need to physically feel better {EVEN THOUGH I'M LIVING WITH MS}.
I need to stop being so tired.
ie. I need to stop being so tired {IN THE CLASSROOM}.(ideal client is a teacher)
I need to make better use of my time.
I need to look better on camera.
I need to adopt a baby even though I'm single.
I need my kid to listen to me.
I need to get my life sorted so I can move forward.(although would want more specifics on this too)
Overcoming a break up/ divorce
Overcoming a death.
Change their ways after brush with mortality.
Stopping sugar/gluten/smoking/drinking/drugs.
Career change.
Getting a promotion.
Preparing for retirement.
Getting rid of clutter.
Adjusting to a move.
Moving to another country
Leaving a church.
Finding love.
Winning a competition/scholarship.
Kid's success.
Exercise classes.
Learning a new skill. (Like art, yoga or a language)
Travel.
Sexual satisfaction.
Style (clothing or interior design).
Saving money on food, etc.