Selecting The Right Awareness Strategy & Refining Your Messaging

It seems like it would take quite a long time, and trial and error, to a) find the right audiences where my ideal client is, b) build trust, and c) get people who really want help vs just being interested in me/what I do. It sort of seems like “build it and hope for the best.” What am I missing?

The best one is unique to you. Finding Your Ideal Clients will help you with this.

So I might say in an example in that list “hockey team” … and you might think well I don’t know of any hockey teams but there was this baseball team that I played on five years ago and that was a great group of women that worked at the same place that I did but they stopped playing because there was no time and they were stressed. I’m going to reach back out to that group of women I know.

Or I might say grocery stores. And that might trigger within you a healthy market that you know the owner of.

Or I might say podcast and you might happen to know of a podcast that you love to listen to that you could be a guest on.

Usually the first few clients come from your warm market.

Read your description of your ideal client from module two. Look at their backstory and consider where do they hang out. One of the prerequisites for having that niche approved is a checklist in module two which asks if these people gather.

Your ideal client really is everywhere. So where is it that your ideal client avatar is (now I would start to think of her as that individual avatar person with a specific name rather than generic “women“ because women are simultaneously everywhere and nowhere. You can’t find  “women“ but you absolutely could find Mary Smith at 123 Apple Lane.

So get specific on WHO your ideal client is. What coffee shops does she hang out at? What blogs and podcasts does she listen to? What grocery stores does she frequent? Then how can you position yourself in front of her?

So in your “ lots of great ideas“ that you have, pick your top five or so … and from that pick your top one which is most likely to succeed. Put those in this question board and I will help you prioritize them from my perspective.

The thing that you are “missing” is that rather than trying to “guess” where your client is and market through “trial and error” randomly without strategy to “women”…. INSTEAD we are going to pick ONE audience that you have access to, where your ideal client is ... because your ideal client is literally everywhere. You can literally bump into her walking on the beach  🏖 😜.

So if you have access to someone who has AN audience (car dealership, gym owner, travel blog, photography class, in network marketing company distributor, chamber of commerce, Expat group, Radio show, podcast etc) … then this is the OTHER people's audience that we are looking for.

Then the other missing piece is the difference between “ awareness“ And “lead generation“.

Awareness-  is the audience that you will get in front of.

Leads - are people who raise their hand and say I’m interested in that. (They give you their contact information in exchange for something of value)

So rather than having to spend a long time building trust etc. you would THEN have a lead magnet for this audience. The particular type of lead magnet that you will use depends on your niche and the audience.

- my books are a lead magnet.
- webinars and workshops are a lead magnet.
- starter kits are lead magnet
- diagnostic tests can be a lead magnet

So for example if you knew someone in a network marketing company who sells essential oils. She may have hundreds or thousands in her downline/upline/ cross line. Her customers are mainly women and the reason they are getting their oils is because they’re stressed. You could offer to do a webinar for her audience to teach about the effects of stress and three keys to managing it in these chaotic times.

So the network marketing company or the distributor's audience is your awareness strategy.

The webinar would be the lead magnet.

This way you can get potentially dozens or hundreds of people to show up on that webinar. This is instead of you doing a webinar and letting your own audience know and then have zero to one person show up which is typical. This massively leverages your time if you can leverage other audiences that are already gathering.😊