Step 1. Call it a clarifying moment ~~(crisis)~~ 😉

Step 2. Know that regardless of your niche you CAN help whomever you want and whenever you want. You are the boss. Your love is limitless.

Step 3. The more you are a moving target - the less people can find you and the longer that it takes you to help anyone. 🤦‍♀️

Step 4. Know that this common (just not very helpful) as you take on the new identity as the loving leader helping your people.

For example, when I got married and my last name changed ... it took me awhile to get used to 'Menard" instead of "Bachalo". Or when my hair was half-shaved - or long for that matter ... it took me awhile to get used to it. Or when I first wore my engagement ring. Or when we moved to Kelowna.

Anything UNFAMILIAR feels a bit off initially. That doesn't mean it is 'bad' or 'wrong' necessarily. Don't let it throw you in the Fear Elevator (as no ideal clients are in frustration, overwhelm, doubt)

If/when your DESIRE to move forward ACTUALLY HELPING PEOPLE (and your LOVE for them) is greater than your desire to STAY in the familiar past >>>> AND helping people becomes your #1 priority (anyone/ any niche - and to the best of your ability) ...

THEN you move forward with clarity and ease helping the executive cyclist get out of her back pain by adopting great eating and fitness habits so she can stay on top of her game professionally and get back on the bike regardless of what you call her. 😉🙌😜🥰

SUCCESS is not about 'you' or your program name or the name you give your client or how you define her or your logo or website or modules or steps.

THIS is BIGGER than that. SOUL-SATISFYING SUCCESS is about helping someone (anyone) to the absolute BEST of your ability - no matter who they are.

So you will help BOTH. But if you flip flop back and forth as a moving target - you won't help either because they can't find you. THIS is where and how most coaches hide and stay stuck for YEARS 😭- in paralysis analysis.

BUT the great news is YOU ARE HERE!! 😃🎉🥳And I won't let you fall into that trap. I got ya! 😘

I LOVE CYCLISTS with BACK PAIN for you. TONS of people help executives get healthy and live their best life blah blah blah. The cyclist IS the executive. Why she FINALLY puts her health as a priority is because she has back pain and she wants to get back to it.

Go for the low hanging fruit. If I forced you to get 4 clients (anyone) TODAY in the next 4 hours or else (something horrific would happen) - who do you have access to in the next 4 hours? ... and go!

It is the cyclists that you ride with and the people you help get out of back pain in pilates classes and the other executive group as you said and you are right is 'so 3 years ago.' You'd have to look into where they are. Go find those contacts. etc. etc. ... and times up .... Beeeeep - flat line. Clients dead. If you did not have cyclists, pilates, back pain people etc that you knew ....then totally do that. But you do have this cyclist audience.

So I am going to make it easy. PICK CYCLISTS with BACK PAIN. Then if you have 20 executives beating down your door tomorrow to help them .... HELP THEM! 😃

PICK YOUR NICHE. KEEP YOUR NICHE until you have so many from another niche that are beating down your door that you switch. ie. I helped busy burned out moms (primarily fellow hockey moms) lose weight and regain their energy and (prevent cancer although they didn't know that) .... until I had so many health coaches daily asking me to help them that I switched.

Changing Niches = HIDING.

Call yourself out on it. My success is because I am quicker to call myself out on my 'lies' or 'stories' I tell myself. (ie. beliefs that don't serve me.)

If you really SHOULD CHANGE your niche - It is obvious. There is no question.

One client was going to help with emotional eating but people kept hiring her to help them become healthy, happy vegans. That was obvious. 3 people in a couple weeks hired her to help them with that while she was in Awakened Healers. That is obvious. We did the early switch.

After Awakened Healers though - almost always - if you have to ask if you should change niche - it is hiding (and going backwards and NOT loving your client- imagine them hanging on to life support while you flip flop. Don't do that. Not nice. Common but not helpful). In your first few weeks with me before you have created a niche - we are sifting through track records/ stories/ desires ... that is fine - but by the end of 3 months - you want to lock it down and MOVE FORWARD as best you can with where you are with what you've got so far and love on people as best you can but also know that:

Evolving Niches = INEVITABLE

It is entirely possible that cyclists evolves into executives. But let them beg you to help them. Then you have an awesome authentic reluctant hero story to share.

You WILL REFINE YOUR NICHE and in a few years it can look completely different - but it is through HELPING CLIENTS and making it better and better and it is not through spinning wheels at the starting gate. By helping these early people as best you can, you hone your craft, refine your messaging, deliver it better and refine your niche AND fund your movement so you can sustain yourself.

But you can only be a 10,000 coach hour expert by coaching the 10,000 hours. You can't contemplate who you might like to help for 10,000 hours and help anyone.