Attractive catchy title that has a HOOK that attracts people
"Hook to the end" - give them a great reason to stay on. Something like - hang with me to the end here because I will be .... ( giving away an ipad (lol - people used to do that actually) ... sharing favourite quick and easy recipe/ giving my best secret hack for the holidays,,, etc. Let them know what they will learn
Share visuals. You can stop sharing your screen and bring produce or cups of sugar or fruit and vegetables and other props in front of your camera.
Engage early. Ask the audience questions. Ask where they are from if global. Ask what they are excited to learn today. Who here wants xyz (what you are going to teach them) ? Ask who is new to you. Who here is this there first workshop?
Get a couple of people to share their stories/ examples. Who here has struggled with sugar and wants to give an example of what that looks like.
Interactive Content Have them fill out short quizzes, surveys or questionnaires. You can discuss their results as part of the content but they have a keen interest to see what their answers mean
Get people moving if your content is a longer format
Be yourself and add fun and light-heartedness. Humor if it is in your nature.
Have a zoom angel friend to interact with and moderate the chat and engage with you while people are getting warmed up and settled in. Having a second person there to speak with also adds a layer of interest rather than a monologue.
Ultimately share valuable great content that your audience is interested in, in language they can understand.