Format
CATCHY TITLE: (see Hooks and Headlines worksheet)
ie. How to (solve ICP) or How to get DCT
ie. The 3 Secrets to DCT
ie. The 7 Steps to solving ICP
INTRO THIRD: ( ie. 20 min of 1 hour workshop)
Hook to the end. Why "the problem is a problem" and the problem with not solving the problem
What they will learn - bullet points
Power statement. Your Story briefly as it relates to the problem and how you discovered the DCT.
MIDDLE THIRD: ( ie. 20 min of 1 hour workshop) - TEACH
For example, Teach either:
a. briefly all of the steps of your signature program or
b. 1 step in detail or
c. 3 steps or 3 pitfalls or 3 secrets (FAVOURITE) or
d. 7 tips etc.
FINAL THIRD: ( ie. 20 min of 1 hour workshop) - CLOSE CTA: (CALL TO ACTION)
1. SUMMARIZE. Why "the problem is a problem" and steps you’ve covered/
2. The challenges to solving the problem/ ie. pitfalls they may run into on their own.
3. ONE Call to Action: ie. Invite to ... Free call/ Free starter kit / Free book/ Free Challenge etc.
>>>>> ONE CALL TO ACTION ONLY!<<<<<
You could say something like this:
"CTA SCRIPT"
So I know this is a lot of information and we have just barely touched the surface. It is one thing to to say (eat more vegetables, get rid of toxins and get a good night's sleep ...)
and it is totally another thing to actually do them. Plus each of us is unique. We have different (food intolerances and preferences and conditions/circumstances.) and some of you may not want to share personal health challenges publicly
Invite:
So I have opened up a few spots on my calendar just for you on a first come - first serve basis - where we can look at YOU and some of the unique factors as it pertains to you and you can ask me any questions in confidence at that time that you like. And we can customize this information for you.
The spaces are limited however so you'll want to book it now.
(Calendar Link OR website) >>>>> ONE CALL TO ACTION ONLY!<<<<<