You can only use this particular post sparingly to be effective. ie. once maybe twice per year, so you want to time it when:
- you have your checkout page and calendar set up
- you don't have some other offer running ie. not during promotion of a 5 day challenge or webinar or workshop
- you have time to "babysit" the post and reply to comments asap.
- you have time and space to take on at least a few and perhaps several clients and the call 1/2s to nurture them into your program. (ie. not just before you go away on a big trip, etc. or when your practice is full and you have no time for more clients)
What works especially well is if you already have a proven VSL. Then when they reply to the FB/instagram post, you private message them, and say "Great! Here is a link to my calendar and let's chat" ... and then you send them to a landing page with the VSL and underneath that a link to book a time on your calendar. So the link is there to book a time, but while they are waiting they can watch the VSL which will additionally qualify and nurture that lead and educate and make them more likely to enrol.